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Shang Hai

Frbiz.com reports Sources said Shi Yuzhu will launch a green journey

According to informed sources, more than a year before the media giant network of low-profile chairman and CEO Shi Yuzhu, the recent efforts is expected to release a masterpiece "green journey." The sources said the game rally Shi Yuzhu listed in the company nearly two years, the United States to reflect the wisdom of all the plans to release later this month.

Giants post-IPO Shi Yuzhu had "a sense of crisis"

According to sources, the recent Qule Tang Shi Yuzhu long journey west, the road traveled with him twelve years ago, nearly the same. "Road conditions good, the hill the stone always out, everyone driving a car, screaming and forging ahead and take down all the way down also near misses." Heart of this experience of near misses with the Giants after the listing of the face of the financial network crisis, the performance decline, internal restructuring and other series of challenges quite similar.

Shang Hai Shi Yuzhu drift along for years, this comes from the outside world, as well as internal challenges already aware of. According to sources within the network giant, shortly after the company's successful IPO, Shi Yuzhu have a "sense of crisis." He made in-house, "regardless of weather is outside, we bury ourselves in research and development." So-called "windy and raining," includes both the impact of the financial crisis, but also downward pressure on its stock price.

In the capital market, the best is undoubtedly the perfect means to placate the performance. Shi Yuzhu There is a saying widely circulated in the game loop: "The life cycle of online games far more than a decade." Giant within the network, according to sources, in the development of new games at the same time, Shi Yuzhu also remains concerned about the credit for those successes under its IPO out of the core of online games, "journey."

How to make a game more than 5 years of age continue to grow? Yes Shi Yuzhu in the past more than a year old proposition.

Shi Yuzhu quiet launch of the first two years of work to reflect

The "journey" within the team have pointed out that, in fact, a giant network in the development of new games at the same time, the original would ensure that the old "journey" of income has continued to rise. Their performance stagnated for over a year due to Shi Yuzhu and team made a mistake.

The insiders said that Shi Yuzhu committed this "mistake" refers to the new online games in the exploration of new business models, because the old players to take into account the reaction is always preclude an exhaustive experiment with new business models. The discovery of this issue, Shi Yuzhu After careful discussions and team decisions, in the "journey" based on the development of a new game.

The main orientation of the game for players to build a fair, easy online games environment, launched the "Five No's 3 new" initiatives: not to sell materials, do not sell equipment, not to sell the chest, falling on non-binding tradable, the new maps, new skills, new experiences. And because of the economic system has been re-set, the game will be fully tend to the interests of non-paid players.

Free online games players suffered criticism as "too black" problem, in which the game was completely circumvent. Based on the above "green" concept, the game had to be known as "green journey Edition", and later the name changed to "green journey."

There are online games industry, analysts believe that in order to Shi Yuzhu, Chen Tianqiao this generation entrepreneurs to create online games for free online games model of experiencing the past few years rapid development, is facing a collective "reflections" of the demand, the game industry, once caught in "RMB gamers" in the cycle.

"Game is more fun, players pay less, but paid a wider surface, the game will not reduce the total income." The analysts believe that in order to "green journey" made by the game represented by the exploration is likely to trigger online games industry in the new business model changes

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